Over the past two years the Marketing Leadership Team (MLT) at Capital Group/American Funds, one of the largest and most successful asset management companies in the world, has embarked on a large-scale culture change journey. Their aim: to build a world-class, customer-centered marketing department.
When an Ajax, Ontario woman’s daughter was dying of cancer a couple of years ago, she happened to stop by a local Salvation Army Thrift Store. The hospital staff suggested she visit the store, just to get out, and noted how wonderful the store staff could be. It was at the store that she met some people who saved her life, the woman says. Read more
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A Conversation with
David Korten and Otto Scharmer
Hopefully you were able to join us on December 8! Download the audio from our interactive Maestro Conference with visionary thinkers and authors, David Korten and Otto Scharmer, facilitated by Charles Holmes.