Entries by Kim Bridgett

5 Ways to Make a Difference in Your Community

In May, with our colleagues at Thinking Partners we co-hosted the Vancouver edition of the Canadian Values Conversations, and had the privilege of hearing from some Vancouver BC residents about what matters most to them. One of the key questions we all walked away with was, “How can we bring our values more to life […]

Making Music Not Noise: Culture Change at a Top Asset Management Company

Over the past two years the Marketing Leadership Team (MLT) at Capital Group/American Funds, one of the largest and most successful asset management companies in the world, has embarked on a large-scale culture change journey. Their aim: to build a world-class, customer-centered marketing department. They wanted to move away from obfuscation and “buzz language” so […]